The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty

Pujasera Melawai is one area in implementing the DKI Jakarta tourism office program. There are many traditional cuisine menus to choose from, of which Restaurant XYZ. This study determines effect product, service quality, & customer satisfaction on loyalty was based quantitative methods with data collection using a questionnaire by accidental sampling and qualitative method interviewing owner Quantitative taken anyone who met purchase requirements at least two times The sample 100 respondents that were analyzed regression logistics. Based result interview customers key informants, three indicators product quality most influential response accuracy, uniqueness, employees' attention makes happy want return restaurant. results, has probability 76.8 percent affected satisfaction, affects